Better Than Bouillon
Proactive Creative Workshop - Catalyst
Role
Creative Direction, Lead Designer, Catalyst
Client
Better Than Bouillon
Year
2025
Category
Proactive Creative Workshop
Agency
Teads
THE BRIEF
THE BRIEF
No RFP, no client brief — the opportunity was to prove, unprompted, what a fully-realized creative partnership could look like for a brand that had never worked with the platform.
No RFP, no client brief — the opportunity was to prove, unprompted, what a fully-realized creative partnership could look like for a brand that had never worked with the platform.
THE IDEA
THE IDEA
Co-leading Catalyst, an 8-person creative strategy and client-growth task force built to shift Teads' creative function from reactive fulfillment to a proactive sales engine, I helped build and present a fully-realized creative demo with no client input — full creative ownership, concept through build.
Co-leading Catalyst, an 8-person creative strategy and client-growth task force built to shift Teads' creative function from reactive fulfillment to a proactive sales engine, I helped build and present a fully-realized creative demo with no client input — full creative ownership, concept through build.
WHAT WAS DELIVERED
WHAT WAS DELIVERED
THE RESULT
THE RESULT
The demo converted directly into $858,000 in procured ad spend — the largest proactive win of Catalyst's run.
The demo converted directly into $858,000 in procured ad spend — the largest proactive win of Catalyst's run.