Mercedes-Benz
Welcome Home Celebration
Role
Senior Designer
Client
Mercedes-Benz
Year
2026
Category
Live Creative Workshop
Agency
Teads
THE BRIEF
THE BRIEF
Mercedes-Benz needed a cross-channel digital campaign — desktop, mobile, and in-read placements — that could turn a proven creative partnership into its largest engagement yet, with a full suite of interactive ad units built to hit brand and performance standards at once.
Mercedes-Benz needed a cross-channel digital campaign — desktop, mobile, and in-read placements — that could turn a proven creative partnership into its largest engagement yet, with a full suite of interactive ad units built to hit brand and performance standards at once.
THE IDEA
THE IDEA
As lead designer on the campaign, I reworked the Mercedes-Benz team's provided design files and concept into a set of custom, interactive ad units — including a Single Image unit, an SQ Video with Switch, and an Interscroller. That Interscroller format wasn't new to the relationship: a version I personally designed and built in an earlier flight had already become the client's benchmark unit after posting roughly 3.5x its click-through target, so bringing it back here was a deliberate return to what was already proven to work. I partnered directly with the Mercedes-Benz team through an in-person creative workshop to review every unit for brand-guideline compliance before anything shipped.
As lead designer on the campaign, I reworked the Mercedes-Benz team's provided design files and concept into a set of custom, interactive ad units — including a Single Image unit, an SQ Video with Switch, and an Interscroller. That Interscroller format wasn't new to the relationship: a version I personally designed and built in an earlier flight had already become the client's benchmark unit after posting roughly 3.5x its click-through target, so bringing it back here was a deliberate return to what was already proven to work. I partnered directly with the Mercedes-Benz team through an in-person creative workshop to review every unit for brand-guideline compliance before anything shipped.
WHAT WAS DELIVERED
WHAT WAS DELIVERED
THE RESULT
THE RESULT
The campaign became the largest engagement in the relationship to date, with campaign value doubling from the prior flight, and the client returned afterward with expanded spend — extending a partnership that has run for more than a year and includes recurring in-person creative workshops. Every campaign measured on this account has run at or above target video completion rate.
The campaign became the largest engagement in the relationship to date, with campaign value doubling from the prior flight, and the client returned afterward with expanded spend — extending a partnership that has run for more than a year and includes recurring in-person creative workshops. Every campaign measured on this account has run at or above target video completion rate.