Wella Professionals
Creative Workshop
Role
Lead Designer
Client
Wella Professionals
Year
2026
Category
Creative Workshop
Agency
Teads
THE BRIEF
THE BRIEF
Wella Professionals came in wanting standout, highly product-forward ad units with individual clickouts to their product pages on every item shown — a technical, production-heavy brief and a brand-new client relationship with no track record yet to build on.
Wella Professionals came in wanting standout, highly product-forward ad units with individual clickouts to their product pages on every item shown — a technical, production-heavy brief and a brand-new client relationship with no track record yet to build on.
THE IDEA
THE IDEA
Chapter 1 — Sports Theme: Built custom units with heavy CSS/JS integration for per-product clickouts, and solved a flawed source asset on the fly by flipping a transition's direction to hide a model-shoulder misalignment. Chapter 2 — Spring Break: Iterated the unit set, outpaced the client's own agency's turnaround by nearly a week, added a gamified After Effects unit, made an independent copy-consistency call. Chapter 3 — Wedding Prep: the client trusted the system enough to approve a recurring monthly creative workshop instead of commissioning new builds each time.
Chapter 1 — Sports Theme: Built custom units with heavy CSS/JS integration for per-product clickouts, and solved a flawed source asset on the fly by flipping a transition's direction to hide a model-shoulder misalignment. Chapter 2 — Spring Break: Iterated the unit set, outpaced the client's own agency's turnaround by nearly a week, added a gamified After Effects unit, made an independent copy-consistency call. Chapter 3 — Wedding Prep: the client trusted the system enough to approve a recurring monthly creative workshop instead of commissioning new builds each time.
WHAT WAS DELIVERED
WHAT WAS DELIVERED
THE RESULT
THE RESULT
One campaign, with no prior relationship to build on, grew into a recurring monthly creative partnership within three engagements — institutionalized, not just re-bought media.
One campaign, with no prior relationship to build on, grew into a recurring monthly creative partnership within three engagements — institutionalized, not just re-bought media.