Briogeo
Creative Workshop
Role
Lead Designer
Client
Briogeo
Year
2026
Category
Creative Workshop
Agency
Teads
THE BRIEF
THE BRIEF
Briogeo needed a full slate of shoppable digital ad units for a paid campaign scaling up fast off a speculative pitch, on a timeline the brand's own creative agency couldn't keep pace with.
Briogeo needed a full slate of shoppable digital ad units for a paid campaign scaling up fast off a speculative pitch, on a timeline the brand's own creative agency couldn't keep pace with.
THE IDEA
THE IDEA
Built the full unit set to spec, then went past standard design execution — personally editing the agency's raw video and audio, rewriting video copy, and re-cutting footage to match CTV specs, beating the agency's own turnaround by two to four weeks. Added a floating hero-product carousel that wasn't in the brief; the client carried it into the next campaign. The reliability became the client's own shorthand: "Let Lije Cook."
Built the full unit set to spec, then went past standard design execution — personally editing the agency's raw video and audio, rewriting video copy, and re-cutting footage to match CTV specs, beating the agency's own turnaround by two to four weeks. Added a floating hero-product carousel that wasn't in the brief; the client carried it into the next campaign. The reliability became the client's own shorthand: "Let Lije Cook."
WHAT WAS DELIVERED
WHAT WAS DELIVERED
THE RESULT
THE RESULT
Independent third-party attention and brand-lift testing verified it — beat industry and internal benchmarks on every attention metric, and drove statistically significant lift across brand awareness, ad recall, consideration, and purchase intent, with purchase intent landing dramatically above category norm.
Independent third-party attention and brand-lift testing verified it — beat industry and internal benchmarks on every attention metric, and drove statistically significant lift across brand awareness, ad recall, consideration, and purchase intent, with purchase intent landing dramatically above category norm.