BMW
X5 & 7 Series · Proactive Creative Workshop
Role
Lead Designer
Client
BMW
Year
2026
Category
Proactive Creative Workshop
Agency
Teads
THE BRIEF
THE BRIEF
Two parallel proactive RFPs — BMW X5 (a Streaming/CTV-first ask) and BMW 7 Series (a broader CTV suite plus a dealer-integration remarketing unit) — each asking for a luxury-caliber CTV and InRead ad-unit suite tied to a vehicle launch.
Two parallel proactive RFPs — BMW X5 (a Streaming/CTV-first ask) and BMW 7 Series (a broader CTV suite plus a dealer-integration remarketing unit) — each asking for a luxury-caliber CTV and InRead ad-unit suite tied to a vehicle launch.
THE IDEA
THE IDEA
Built every unit across both cars around a deliberately luxe, premium feel — sourcing directly from BMW’s own site imagery while client assets were still minimal, including X5’s “Suits”-style boardroom-to-driving concept and 7 Series’ studio-shot CTV spot plus an added-value dealer-integration remarketing unit built beyond the base ask.
Built every unit across both cars around a deliberately luxe, premium feel — sourcing directly from BMW’s own site imagery while client assets were still minimal, including X5’s “Suits”-style boardroom-to-driving concept and 7 Series’ studio-shot CTV spot plus an added-value dealer-integration remarketing unit built beyond the base ask.
WHAT WAS DELIVERED
WHAT WAS DELIVERED
THE RESULT
THE RESULT
Won both proactive RFPs — $200,000 (X5) and $200,000 (7 Series), $400,000 combined.
Won both proactive RFPs — $200,000 (X5) and $200,000 (7 Series), $400,000 combined.