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Florida Prepaid

Proactive Creative Workshop - Catalyst

Role

Lead Designer, Proactive Creative Workshop, Catalyst

Client

Florida Prepaid

Year

2025

Category

Proactive Creative Demo

Agency

Teads

Florida Prepaid campaign image placeholder
Florida Prepaid campaign image placeholder

THE BRIEF

THE BRIEF

Same proactive model — no brief, no relationship yet — the goal was to earn one with finished, working creative instead of a pitch deck.

Same proactive model — no brief, no relationship yet — the goal was to earn one with finished, working creative instead of a pitch deck.

THE IDEA

THE IDEA

Designed and built a fully interactive ad concept — a custom "Cube" interaction format — and demoed it live inside an ad-preview environment.

Designed and built a fully interactive ad concept — a custom "Cube" interaction format — and demoed it live inside an ad-preview environment.

WHAT WAS DELIVERED

WHAT WAS DELIVERED

THE RESULT

THE RESULT

The demo led directly to a Creative Workshop with the Florida Prepaid team.

The demo led directly to a Creative Workshop with the Florida Prepaid team.

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