Hendricks Gin
Proactive Creative Workshop - Catalyst
Role
Art Direction, Lead Designer , Proactive Creative Workshop, Catalyst
Client
Hendricks Gin
Year
2025
Category
Creative Workshop
Agency
Teads
THE BRIEF
THE BRIEF
A proactive push built directly into Hendricks Gin's 2025 proposal — interactive demo units built from the client's own creative assets and folded into the pitch itself, rather than presented as concepts on paper.
A proactive push built directly into Hendricks Gin's 2025 proposal — interactive demo units built from the client's own creative assets and folded into the pitch itself, rather than presented as concepts on paper.
THE IDEA
THE IDEA
Working from a strong asset pack — layered source files and campaign characters — I built out Flow, Scroller, Carousel, Cinemagraph, custom drag-and-drop units, and a 3D Cube interactive format, layering in motion wherever the source files allowed: characters animating, elements fading in, small interactive moments designed to make the demo itself feel like a finished campaign rather than a proposal.
Working from a strong asset pack — layered source files and campaign characters — I built out Flow, Scroller, Carousel, Cinemagraph, custom drag-and-drop units, and a 3D Cube interactive format, layering in motion wherever the source files allowed: characters animating, elements fading in, small interactive moments designed to make the demo itself feel like a finished campaign rather than a proposal.
WHAT WAS DELIVERED
WHAT WAS DELIVERED
THE RESULT
THE RESULT
The proposal secured new business, and Hendricks returned afterward for additional campaigns across their gin portfolio — the clearest repeat-client outcome of any Catalyst win.
The proposal secured new business, and Hendricks returned afterward for additional campaigns across their gin portfolio — the clearest repeat-client outcome of any Catalyst win.