Kidde
Interactive Creative Validation Workshop
Role
Lead Designer, Creative Workshop, Catalyst
Client
Kidde
Year
2025
Category
Proactive Creative Workshop
Agency
Teads
THE BRIEF
THE BRIEF
Building on the same proactive-demo model that won Better Than Bouillon, the goal was to prove capability before a formal pitch was requested.
Building on the same proactive-demo model that won Better Than Bouillon, the goal was to prove capability before a formal pitch was requested.
THE IDEA
THE IDEA
Helped lead an interactive creative validation workshop for Kidde — educating their marketing team on Teads' technical and creative capabilities directly.
Helped lead an interactive creative validation workshop for Kidde — educating their marketing team on Teads' technical and creative capabilities directly.
WHAT WAS DELIVERED
WHAT WAS DELIVERED
THE RESULT
THE RESULT
A $500,000 creative workshop win — the second of Catalyst's proactive-model conversions.
A $500,000 creative workshop win — the second of Catalyst's proactive-model conversions.