NFL+
Creative Workshop
Role
Senior Designer, Proactive Pitch
Client
NFL+
Year
2025
Category
Proactive Creative Demo
Agency
Teads
THE BRIEF
THE BRIEF
Ahead of a scheduled Creative Workshop, with final video assets and direction still delayed, the call was made to get a jump on production — building units and skins from the client's existing imagery, logos, and brand style so real footage could simply be dropped in once it arrived.
Ahead of a scheduled Creative Workshop, with final video assets and direction still delayed, the call was made to get a jump on production — building units and skins from the client's existing imagery, logos, and brand style so real footage could simply be dropped in once it arrived.
THE IDEA
THE IDEA
Built a proactive campaign around real functionality, not just static creative: a stats-performance unit coded to show real-time scores and live ball-possession tracking across the season's first 16 games, a coded countdown unit to kickoff, and a matching endcard surfacing the upcoming game lineup — turning a thin asset pack into a technically dynamic, code-driven demo ahead of the workshop.
Built a proactive campaign around real functionality, not just static creative: a stats-performance unit coded to show real-time scores and live ball-possession tracking across the season's first 16 games, a coded countdown unit to kickoff, and a matching endcard surfacing the upcoming game lineup — turning a thin asset pack into a technically dynamic, code-driven demo ahead of the workshop.
WHAT WAS DELIVERED
WHAT WAS DELIVERED
THE RESULT
THE RESULT
The proactive build helped secure a $99,000 deal, delivered specifically ahead of the Creative Workshop it was built to support.
The proactive build helped secure a $99,000 deal, delivered specifically ahead of the Creative Workshop it was built to support.