Shell
Proactive Creative Workshop
Role
Lead Designer, Creative Workshop, Catalyst
Client
Shell
Year
2025
Category
Proactive Creative Demo
Agency
Teads
THE BRIEF
THE BRIEF
Part of the same proactive-pitch model that also won Better Than Bouillon, Florida Prepaid, Hendricks Gin, and Kidde — creative built and presented with no client brief, ahead of any formal relationship.
Part of the same proactive-pitch model that also won Better Than Bouillon, Florida Prepaid, Hendricks Gin, and Kidde — creative built and presented with no client brief, ahead of any formal relationship.
THE IDEA
THE IDEA
Creative built and presented with no client brief, ahead of any formal relationship — part of the same proactive-pitch model behind Catalyst's other wins.
Creative built and presented with no client brief, ahead of any formal relationship — part of the same proactive-pitch model behind Catalyst's other wins.
WHAT WAS DELIVERED
WHAT WAS DELIVERED
THE RESULT
THE RESULT
One of six proactive wins delivered through Catalyst.
One of six proactive wins delivered through Catalyst.